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Hotel General Manager Recruiting Guide (2025)


Updated: September 25, 2025

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Who This Guide Is For

 

This guide is built for hotel owners, asset managers, and boards of directors who are responsible for finding, vetting, and hiring General Managers. Whether you oversee a suburban select-service property or a complex resort with multiple F&B outlets, this playbook shows you how to hire the right GM fast, reduce the risk of mis-hire, and align leadership with owner expectations.

What You Will Get in This Guide

This guide gives hotel owners, asset managers and hiring managers:

  • A proven 21-day sprint model that accelerates GM hiring without cutting diligence.

  • Scorecards and KPIs that tie GM performance directly to RevPAR, GOP, guest satisfaction, and leadership retention.

  • An interview framework with structured, bias-resistant questions to reveal true capability.

  • 2025 compensation benchmarks by property type (select-service, full-service, luxury, resort).

  • FAQs with no nonsense answers.

  • Insight into how JDI partners with hotels to de-risk GM hiring.

Get 3 Vetted Hotel GM Profiles

in 48 Hours

Hiring Manager or Candidate?
Luxury Hotel

Why Hotel General Manager Hiring

is Different in 2025

 

The GM role is unlike any other in hospitality: one leader controls revenue, profit, guest experience, risk, and retention simultaneously.

  • Market share impact: RevPAR Index (RGI) moves when GMs set rate discipline and channel mix.

  • Margin pressure: 2025 forecasts show expenses outpacing revenue growth; only financially fluent GMs defend GOP.

  • Demand unevenness: STR reports softness in certain markets; property-level execution by the GM separates winners from laggards.

  • Reputation → revenue link: Studies confirm online review management is tied to measurable revenue performance; GM ownership of service recovery matters.

  • Labor strain: Hotels project a record $128.47B in wages/benefits in 2025, while 65% still report staffing shortages — retention is now a GM’s core mandate.

  • Mis-hire cost: Up to 1.5–2× annual salary, magnified by guest-score drag and lost market share.

 

Bottom line: GM hiring can’t be résumé-driven. It must be scorecard-driven, scenario-tested, and reference-triangulated.

GM Roles and Scorecards Plus KPIs

 

Each leadership role in a country club has its own unique pressure points. At JDI, we distill those into scorecards that measure outcomes, not just responsibilities. Below are the critical roles we most often fill, with insights into what “great” looks like and how we evaluate candidates against those standards.

Core Responsibilities:

  • Full P&L accountability

  • Revenue engine leadership (sales, marketing, revenue mgmt.)

  • Service quality and brand compliance

  • Labor design and retention strategy

  • Owner/board and brand communication

 

12–18 Month Scorecard Outcomes:

  • RevPAR Index: +3–7 pts vs comp set

  • GOP Margin: +150–300 bps

  • Guest Sentiment: brand top quartile

  • Leadership Turnover: reduced 20–30%

  • Capex Delivery: on-time, on-budget

 

KPI Categories:

  • Revenue: RevPAR, ADR, channel mix

  • Profit: GOP, GOPPAR, forecast accuracy

  • Guest: QA scores, NPS, reviews

  • People: retention, internal promotions

  • Compliance: safety, audits, brand standards

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JDI’s 21-Day Sprint Search Model

 

Time kills searches. That’s why JDI applies a structured sprint model for hotel general manager searches that keeps momentum high and compresses the typical 60–90 day executive search down to about three weeks. We take ownership of the process so clients get results without the drag of traditional hiring cycles.

  • Day 1–3: We align the search with ownership, finalize the five-outcome scorecard, job summary, and pre-block interview availability. We have often been able to send qualified candidate resumes on Day 1 due to our industry expertise.

  • Day 4–10: We perform targeted market mapping, outreach to competitor and alumni networks, and initial vetting.

  • Day 11–16: We coordinate structured interviews and practical exercises, evaluate performance against scorecards, and refine the slate.

  • Day 17–21: We guide final candidate selection, package offers, and lay the foundation for onboarding and a 90-day success playbook.

 

Most clients experience placement within this window. For roles requiring relocation or very niche skill sets, the model may flex, but we retain sprint rigor throughout.

Interview Framework 

 

Due to the importance of the General Manager role in a hotel's success, asking the right questions during an interview is critical to finding the best candidate. Below is a list of sample questions we've found to identify blind spots in potential candidates. 

Leadership & Culture Fit

  • “Tell us about a time brand and owner priorities conflicted. How did you align staff?”

  • “Who did you promote last year and why?”

  • “What’s your cadence for coaching and department-head development?”

 

Commercial & Financial Acumen

  • “Walk through your last GOP bridge—where was variance and what was your corrective?”

  • “Show us a RevPAR index turnaround. Which rate/mix levers drove the lift?”

  • “Open your last forecast—where was leakage, and how did you close it?”

 

Operations & Guest Experience

  • “Your QA score is 6 pts behind brand average. How do you fix it in 30 days?”

  • “Describe a labor model redesign. What happened to GOP and guest scores?”

  • “What systems do you rely on daily to maintain standards?”

 

Owner/Stakeholder Management

  • “You’re behind budgeted GOP due to group wash. Draft the owner update memo.”

  • “How do you handle board conflicts over capex vs service?”

  • “Give an example balancing brand mandates with property-level realities.”

 

Situational Scenarios

  • “A viral guest safety incident hits social. Outline your first 24 hours.”

  • “Capex is delayed and over budget—how do you reset with owners and staff?”

  • “You inherit a union property in conflict. What’s your first 90-day play?”

 

Hiring managers using this framework reduce mis-hires by anchoring evaluations to evidence, not personality.

Get 3 Vetted Hotel GM Profiles

in 48 Hours

Hiring Manager or Candidate?

Hotel General Manager

Compensation Guide

 

Hiring committees often underestimate how varied Hotel GM compensation is across property type, market, and asset complexity. A suburban select-service GM may be managing a lean team with predictable business mix, while a resort GM juggles multiple F&B outlets, seasonal labor, spa/golf, and high guest expectations.

 

2025 has pushed compensation upward across all categories:

  • Labor pressure: Hotels are projected to spend a record $128.47B on wages/benefits in 2025.

  • Margin squeeze: Operating expenses are rising faster than revenues; GMs with financial fluency are more valuable than ever.

  • Talent scarcity: With 65% of hotels still reporting staffing shortages, the ability to attract and retain strong GMs requires competitive packages.

 

Recommended 2025 GM Compensation Bands

  • Select-Service / Suburban (≤150 rooms)
    Base: $95k–$130k | Bonus: 10–20% | Total Comp: $110k–$155k
    → Best for smaller footprints, lean labor structures.
     

  • Full-Service / Lifestyle (150–400 rooms, urban/airport)
    Base: $120k–$170k | Bonus: 15–30% | Total Comp: $150k–$220k
    → Requires commercial acumen and owner/brand diplomacy.
     

  • Luxury Flagship Urban
    Base: $150k–$200k | Bonus: 20–35% | Total Comp: $190k–$270k
    → Heavy brand oversight, higher service standards, larger P&L.
     

  • Resort / Casino / Complex F&B
    Base: $160k–$210k | Bonus: 25–40% + housing or relocation | Total Comp: $220k–$300k+
    → Includes multi-outlet leadership, seasonal labor management, regulatory compliance.
     

Commentary for owners/hiring managers/boards:

  • Benchmark locally. A Dallas select-service GM package isn’t comparable to a Miami resort GM package.

  • Keep bonus plans simple. Tie payouts to GOP, RevPAR Index, guest sentiment, and leadership retention.

  • Expect escalation. Wage inflation and market scarcity mean offers that closed at $120k in 2022 may need $140k+ in 2025.

 

How does JDI design compensation to avoid overpayment?

We anchor offers to performance metrics rather than flat payouts. Incentives are tied directly to measurable KPIs (member satisfaction scores, NOI growth, banquet profitability, retention rates), ensuring boards get clarity and leaders are rewarded for outcomes.

 

How do we help retain executive leaders?

We build transparent review cadences and growth paths into comp structures. Bonuses tied to defined wins (e.g., GOP, RevPAR Index, guest sentiment, leadership retention) make leaders feel invested. Hotels adopting these systems typically see executive turnover fall well below industry averages.

 

How do we make your hiring process more compelling?

Top candidates in 2025 consistently choose clarity and speed — even over the highest offer. We accelerate decisions with pre-blocked interviews, same-day feedback, and candidate scorecards, so leaders view your hotel as decisive and attractive.

 

When is engaging JDI the smart move?

Engage JDI when confidentiality, speed, or specialized market knowledge are critical. We discreetly map peer clubs, compress cycles, and surface hidden candidates other channels cannot reach.

Hotel Room

FAQ's

State by State Hiring Guides

How JDI Partners With You

We run a fast, disciplined search that ties every step to owner outcomes. Your time goes to pivotal decisions; we handle the heavy lift.
 

  • Contingent Search
    25%-30% of first-year salary, payable only on successful placement.

    • No retainers, no hidden fees

    • Aligned incentives: we win when you win

  • 21-Day Sprint
    Time-boxed, outcome-driven process designed for velocity without cutting diligence.

    • 3 qualified candidates in 5 business days

    • Accepted offer in ~3–4 weeks (plus notice)

  • Scorecards & Interviews
    We design and run the structure so every finalist is measured the same way.

    • Role scorecard tied to RevPAR, GOP, QA, retention

    • Structured interviews and scenario work

    • Boss/peer/direct reference triangulation

  • Offer Orchestration
    We manage alignment, acceptance, and start date without surprises.

    • Compensation benchmarking and bonus plan calibration

    • Confidential logistics and transition planning

  • Nationwide Coverage
    Select-service, full-service, lifestyle, luxury, resort, and casino properties.

    • Urban, suburban, airport, and destination markets

    • Union and non-union environments

  • Owner Alignment
    We anchor every step to owner objectives and brand realities.

    • P&L, STR set, and capex context baked in

    • Reporting cadence and onboarding plan prepared

 

Get 3 Vetted Hotel GM Profiles

in 48 Hours

Hiring Manager or Candidate?
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